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LEGO Email

Project type

Copywriting

Date

Feb 2023

Prompt: Write an email of someone at LEGO "accidentally" sending their critique of a Black Friday promotional email a day before it was supposed to go out.

Subject: Oops! Early Feedback on Black Friday Promo Email

Hi team,

I hope this email finds you well. I was just about to send out a test email for our Black Friday promotion and I accidentally hit the send button instead of save. Oops!

Anyway, I thought I would take this opportunity to share some quick feedback on the promo email before it goes live.

First off, I think the subject line "Big Savings on Building Fun" is a bit lackluster. It doesn't really grab my attention or convey the excitement of the sale. Perhaps something like "Black Friday Buildathon: Up to 50% Off!" would be more impactful.

Additionally, the layout of the email feels cluttered and overwhelming. Maybe we could simplify the design and use bigger, bolder images to showcase the products on sale.

Finally, I noticed that there is no clear call-to-action in the email. It would be great to include a button that says "Shop Now" or "Get Your Discount" to make it easy for our customers to take advantage of the sale.

I hope these suggestions are helpful. Please let me know if there's anything else I can do to support the team.

Best regards,

Nicole

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